A local online advertising business like Groupon requires two key ingredients: a critical mass of local consumers and the ability to sell to local advertisers. Those looking to tackle the local Hispanic online market should combine these ingredients with a…
Last week, Google made a really smart move and hired Mark Lopez to head its US Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt like…
Perhaps more importantly, however, the deal deal between Univision and Televisa grants Univision exclusive U.S. rights to Televisa’s broadcast and digital assets through 2020.
GobiernoUSA.gov is asking people to share photos that describe the diversity and pride of Hispanic Americans through Twitter and on their Facebook page as part of its celebration of Hispanic Heritage Month. We're excited to be part of this project…
It is clear that Twitter represents a viable option for reaching Hispanics online. Like any marketing campaign, succeeding on Twitter requires a well thought out strategy and a continuous, two-way dialogue that provides value to a given target audience. It…
