Hispanics are thirsty for Content Marketing
As marketers begin to think more like publishers they should take a close look at the Hispanic market. They will find a large and growing market with a thirst for high-quality, relevant content.
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Hispanic Online Shopping Is Up For Grabs This Holiday Season
What should marketers know about Hispanic online shopping this holiday season? The will spend $6.5 billion, are savvy and dedicated online shoppers and few marketers are targeting them, which represents a great opportunity.
MySpace’s Success May Hinge on Young, English-Speaking Hispanics
But one thing is clear: the success of MySpace might just depend on how it connects with the acculturated Hispanics. That is, the growing number of young, upwardly mobile Hispanics who tend to use the Internet in English.
How to Keep up with the Fast Changing Hispanic Market
That’s why I thought it might be helpful to share some of my go to resources for staying on top of the Hispanic market, that is, in addition to this blog.
A Digital Breakdown of the 2012 Hispanic Fact Pack
In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010.