Recently, online publisher Portada asked a question that has been on the minds of content marketers everywhere: Will marketer owned media stretch consumer trust to a breaking point? The specific case examined was of Kellogg’s Días Grandiosos, noting that for the first time in…
As we approach the end of 2014, it is always a good time to reflect on what transpired through the year, analyze what happened, and apply that analysis to the future. Overall, it was a great year for Hispanic online…
This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to…
Setting up an effective content marketing team means staffing up with people with interdisciplinary skill sets, talents and backgrounds. While this is true for most marketing programs, it’s especially true when creating content for Latinos. The Hispanic market, after all,…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
