Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. For Alberto Navas,…
With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them. Latina moms…
In this two-part series, we explore three critical assessments brands can perform to determine where opportunity lies for growth with a Hispanic audience. Part 1, covering Competitive Analysis, can be found here. Read on for Part 2, covering brand-owned Website…
In this two-part series, we explore three critical assessments brands can perform to determine where opportunity lies for growth with a Hispanic audience. Read on for Part 1, covering competitive analysis. More and more, brands are realizing that the U.S.…
Back in October, I had the pleasure of attending Facebook’s first-ever multicultural learning session in New York. The event was attended by 200+ of the who’s who of U.S. Hispanic and multicultural marketing, publishing, and media, and in my mind…
