Despite the rise of social media, content marketing, mobile marketing and other digital marketing tactics, SEO is still critical. In fact, a study published in Search Engine Land found that 51% of all visitors to both B2B and B2C websites…
For awhile now, we’ve been championing the importance of a dual-language strategy for targeting U.S. Hispanics. However, there is a third “language” that U.S. Hispanics connect with and marketers often overlook: Spanglish. Spanglish is all about interchanging español and English…
We’re proud to announce that we have partnered with the La Costeña and Jumex brands to launch Mexicorico.com, a new bilingual digital platform showcasing recipes and tips focused on the true essence of Mexican cuisine and food products. Targeting both…
Last month I had the pleasure of attending Google’s Hispanic marketing forum in New York. Of course it was great to reconnect with many colleagues who have helped shape the Hispanic online market, but most importantly it was great to…
Despite clear consumer preferences and major digital disruption in other industries, well established CPG companies have been slow to embrace e-commerce. Technology innovations that make online CPG shopping convenient and viable, such as Amazon Fresh, Amazon Dash and Prime Pantry,…
