Earlier this week I was happy to receive the 12th annual Ad Age Hispanic Fact Pack. Each year I analyze the Hispanic Fact Pack from a digital lens and once again, it contains clear and compelling data for marketers to…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
With brands executing more and more Hispanic content marketing campaigns, it is imperative to get qualified eyeballs on that branded content. Savvy content marketers employ a variety of digital tactics to promote their content including organic search, paid search, social…
Earlier this month, I was honored to lead the first ever Hispanic panel at the 11th Annual San Diego Interactive Day, right in my hometown. As I thought about my experience, I realized that the digital conference was a perfect…
If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation. Back translation refers to translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your legal team, can review and approve it. Recently,…
