At Captura Group, we’ve always been passionate about driving growth for our clients by engaging with online Hispanics through high quality content and great user experience. That’s why we’re excited to announce the launch of our own digital platform that…
By now, smart marketers have figured out that one of the best ways to reach the Hispanic market is by breaking down the language barriers between English and Spanish. As the use of the English language continues to rise among…
With the holidays around the corner and 2015 coming to a close, I took some time to reflect back on what’s happened in Hispanic digital marketing. I must say, it was quite a year. The Hispanic digital marketing industry has…
Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…
Hispanic Heritage Month is a festive time period that gives brands the opportunity to connect with Latinos, even if it is not an “official” Hispanic holiday, such as Mexican Independence. As experts in the U.S. Hispanic market, we take every…
