Emerging and realized waves of societal change within the market
Hispanicize, an annual event for Latino trendsetters and newsmakers in digital content creation, was held last week in Miami. We sent three Capturadas to support our clients, build relationships, learn about the Hispanic market and of course, experience the fiestas.…
Last month Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA. The webinar highlighted some key differences between Hispanic and non-Hispanic teens and provided insights that give marketers important clues for connecting with…
According to Investopedia, “smart money” is “cash invested or wagered by those considered to be experienced, well-informed, in-the-know or all three.” Last month, smart money investors Verizon, WPP, AwesomenessTV (majority owned by DreamWorks Animation) joined UpFront Ventures and others by…
By now, smart marketers have figured out that one of the best ways to reach the Hispanic market is by breaking down the language barriers between English and Spanish. As the use of the English language continues to rise among…
Hispanic Heritage Month is a festive time period that gives brands the opportunity to connect with Latinos, even if it is not an “official” Hispanic holiday, such as Mexican Independence. As experts in the U.S. Hispanic market, we take every…
