Emerging and realized waves of societal change within the market
A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention - there are 20 million Hispanic pet owners in the U.S.! This fact really put the magnitude of the Hispanic…
Another year is coming to a close, and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year is poised to push the Hispanic digital marketing industry to…
Despite the fact that the 2016 presidential election did not go how most Latinos would have hoped, there are some important insights that marketers can glean from it. The numbers are in, and Latinos clearly showed their strength and the…
Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…
Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…
