Hispanic Online Marketing
  • About
  • Capabilities
  • Work
  • Contact
  • presented by Captura Group

Hispanic E-Commerce

Hispanic online shopping behavior

Home Hispanic Trends Hispanic E-Commerce
Latest Article

Facebook Just Became the Gateway to Hispanic E-Commerce

  • May 11, 2017
  • Lee Vann
  • Hispanic E-Commerce, Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Trends
Facebook Just Became the Gateway to Hispanic E-Commerce

Last month, we opined on Amazon’s rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement by Facebook opens yet another opportunity for marketers to sell directly to…

Read more→

Amazon Opens Its Doors to Millions of Hispanic Shoppers

  • April 13, 2017
  • Lee Vann
  • Hispanic E-Commerce, Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Trends, Hispanics and Online Language, Total Market
Amazon Opens Its Doors to Millions of Hispanic Shoppers

Last month, Amazon quietly rolled out a Spanish language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.…

Read more→

Why Marketers Should Pay Attention to the 2016 Latino Vote

  • November 15, 2016
  • Lee Vann
  • Hispanic E-Commerce, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Trends
Why Marketers Should Pay Attention to the 2016 Latino Vote

Despite the fact that the 2016 presidential election did not go how most Latinos would have hoped, there are some important insights that marketers can glean from it. The numbers are in, and Latinos clearly showed their strength and the…

Read more→

Hispanic Millennials Love Digital Shopping

  • June 27, 2016
  • Captura Group
  • Hispanic E-Commerce, Hispanic Trends
Hispanic Millennials Love Digital Shopping

There’s been a lot of talk about brands, specifically CPG brands, targeting online Hispanics, and for good reason. A 2015 Google study aimed to find out how much more engaged Hispanics are with digital marketing versus their non-Hispanic counterparts, and…

Read more→

CPG Brands Should Start E-Commerce with U.S. Hispanics

  • March 12, 2015
  • Lee Vann
  • Hispanic E-Commerce
CPG Brands Should Start E-Commerce with U.S. Hispanics

Despite clear consumer preferences and major digital disruption in other industries, well established CPG companies have been slow to embrace e-commerce.  Technology innovations that make online CPG shopping convenient and viable, such as Amazon Fresh, Amazon Dash and Prime Pantry,…

Read more→
← Newer Posts
Older Posts →
Our White Papers
Download Now
Download Now
About this Blog


Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
Categories
  • Community (2)
  • COVID-19 (1)
  • Cultural Insights (2)
  • e-Government (7)
  • Generation Z (3)
  • Hispanic Best Practices (11)
  • Hispanic Content Marketing (41)
  • Hispanic E-Commerce (13)
  • Hispanic Millennials (8)
  • Hispanic Mobile (22)
  • Hispanic Native Advertising (4)
  • Hispanic Online Best Practices (81)
  • Hispanic Online Market Info (68)
  • Hispanic Online Marketing (87)
  • Hispanic Social Media Marketing (56)
  • Hispanic Trends (43)
  • Hispanics and Online Language (15)
  • Local Hispanic Online (5)
  • Meet Our Team (12)
  • Total Market (8)
  • Uncategorized (5)
  • Year In Review (4)
Archive
Blogroll
  • Captura Group
  • Hispanic Market Info
  • Hispanic Trending
  • The Latest
  • Twitter
  • Facebook

Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

capturagroup
@capturagroup
Monday, March 20th, 2023 at 3:00pm
Bad Bunny and James Corden singing Ariana Grande's "Break Free" is the duo we never knew we needed! This epic music… https://t.co/4XiD5MIMGt
View on Twitter
capturagroup
@capturagroup
Friday, March 17th, 2023 at 6:00pm
Macy's latest campaign features TikTok's main character energy!🌟By tapping into the app's trendsetting power, the d… https://t.co/WQGgz7ysmK
View on Twitter
capturagroup
@capturagroup
Thursday, March 16th, 2023 at 8:00pm
Check out the world’s first AI art director, Alex Irving! Using ChatGPT and Midjourney AI tools, 22Squared develope… https://t.co/ErTlXBEPmF
View on Twitter
capturagroup
@capturagroup
Wednesday, March 15th, 2023 at 6:00pm
Get inspired by 'Flamin' Hot,' the true story of Richard Montanez. Known as the 'godfather of Hispanic marketing,'… https://t.co/pjoENcm6dO
View on Twitter
capturagroup
@capturagroup
Tuesday, March 14th, 2023 at 2:01pm
Fernando Machado, a legendary marketer, leaves Activision Blizzard for NotCo. He aims to boost NotCo through new CP… https://t.co/iLG3aIZHhW
View on Twitter
#190 - Error validating application. Invalid application ID. Here are some possible solutions to fix the error.
  • About
  • Capabilities
  • Work
  • Contact
  • presented by Captura Group
  • Copyright © 2001 - 2023 Captura Group
  • info@capturagroup.com
  • 619.681.1856
  • 408 Nutmeg St. San Diego, CA 92103
  • Let's Connect