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Facebook Just Became the Gateway to Hispanic E-Commerce

  • May 11, 2017
  • Lee Vann
  • Hispanic E-Commerce, Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Trends
Facebook Just Became the Gateway to Hispanic E-Commerce

Last month, we opined on Amazon’s rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement by Facebook opens yet another opportunity for marketers to sell directly to…

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Amazon Opens Its Doors to Millions of Hispanic Shoppers

  • April 13, 2017
  • Lee Vann
  • Hispanic E-Commerce, Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Trends, Hispanics and Online Language, Total Market
Amazon Opens Its Doors to Millions of Hispanic Shoppers

Last month, Amazon quietly rolled out a Spanish language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.…

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Why Marketers Should Pay Attention to the 2016 Latino Vote

  • November 15, 2016
  • Lee Vann
  • Hispanic E-Commerce, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Trends
Why Marketers Should Pay Attention to the 2016 Latino Vote

Despite the fact that the 2016 presidential election did not go how most Latinos would have hoped, there are some important insights that marketers can glean from it. The numbers are in, and Latinos clearly showed their strength and the…

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Hispanic Millennials Love Digital Shopping

  • June 27, 2016
  • Captura Group
  • Hispanic E-Commerce, Hispanic Trends
Hispanic Millennials Love Digital Shopping

There’s been a lot of talk about brands, specifically CPG brands, targeting online Hispanics, and for good reason. A 2015 Google study aimed to find out how much more engaged Hispanics are with digital marketing versus their non-Hispanic counterparts, and…

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CPG Brands Should Start E-Commerce with U.S. Hispanics

  • March 12, 2015
  • Lee Vann
  • Hispanic E-Commerce
CPG Brands Should Start E-Commerce with U.S. Hispanics

Despite clear consumer preferences and major digital disruption in other industries, well established CPG companies have been slow to embrace e-commerce.  Technology innovations that make online CPG shopping convenient and viable, such as Amazon Fresh, Amazon Dash and Prime Pantry,…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

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Culture is not for commercialization, but for celebration. Proper research, insights, and understanding of multicul… https://t.co/QDFV9LNXs9
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Monday, May 23rd, 2022 at 5:00pm
The 2022 @hmchispanic Strategic Excellence Awards recognized our work for Pop-Tarts Día de Muertos with a Silver aw… https://t.co/qeTzeLz25w
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Friday, May 20th, 2022 at 3:01pm
In an effort to support diverse business growth, @ana and @4as released a guide for buyers doing business with dive… https://t.co/YHNcXjvqBL
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Wednesday, May 18th, 2022 at 4:00pm
Good marketing shouldn't sound like marketing - let your brand tell it's story.

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