In November 2013, Facebook announced the launch of their Hispanic segment to allow brands to better target Hispanics on Facebook. In April 2014, they improved the segment by allowing marketers to target Hispanics by language preference. Today, Facebook has given…
As a marketer, you know the power of word of mouth. This is especially true for Hispanics, who rely on friends and family for advice on which products and services to buy. In the digital age, a great way to…
Earlier this week I was happy to receive the 12th annual Ad Age Hispanic Fact Pack. Each year I analyze the Hispanic Fact Pack from a digital lens and once again, it contains clear and compelling data for marketers to…
For awhile now, we’ve been championing the importance of a dual-language strategy for targeting U.S. Hispanics. However, there is a third “language” that U.S. Hispanics connect with and marketers often overlook: Spanglish. Spanglish is all about interchanging español and English…
Back in October, I had the pleasure of attending Facebook’s first-ever multicultural learning session in New York. The event was attended by 200+ of the who’s who of U.S. Hispanic and multicultural marketing, publishing, and media, and in my mind…
