Despite the economy, I remain bullish about the Hispanic online marketing industry in 2009. Three key facts lead me to believe that this year will be strong for our industry. The 2010 US census, the Barack Obama factor and the…
When Yahoo! and NBC’s Telemundo announced a partnership to jointly develop, maintain and market YahooTelemundo.com was announced in May 2006, I thought it was a great idea on paper. In January 2009, the partnership will end, splitting YahooTelemundo.com into two…
Complex language preferences and limited amounts of Hispanic-targeted online content appear to limit advertisers' options to reach Hispanics online. However, a closer look reveals a wide variety of strategies to give advertisers access to the rapidly growing and highly engaged…
A URL is the most important and direct form of access to a given Website. We explore four broad approaches to creating the URLs of sites that target the Hispanic online market.
A tactical, but often overlooked best practice in Hispanic online marketing is access. When we talk about access in the context of Hispanic online marketing, we are referring to providing simple and clear access to your Hispanic website.
