When you combine the highly social Hispanic culture with strong technology usage, you get a perfect storm. I argued that social media is the perfect avenue to unleash the Hispanic culture. For the most part, every day Hispanic culture is…
Most Hispanics expect Hispanic websites to be poor quality and as result, use the general market version of a site even if Spanish is their preferred language. For the last 10 years, my goal at Captura Group has been to…
When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital medium. When I met Jennifer Manriquez a couple of years ago, I realized that she possessed…
The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State…
We recently hired Tony, an intern to help us with a couple of projects here at Captura Group. As I have gotten to know him, I realized that he personifies the online Hispanic consumers that we marketers are trying so…
