Hispanicize, an annual event for Latino trendsetters and newsmakers in digital content creation, was held last week in Miami. We sent three Capturadas to support our clients, build relationships, learn about the Hispanic market and of course, experience the fiestas.…
As we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience who engages and…
Earlier this week I was happy to receive the 12th annual Ad Age Hispanic Fact Pack. Each year I analyze the Hispanic Fact Pack from a digital lens and once again, it contains clear and compelling data for marketers to…
In true Apple fashion, the iPhone 6 and iPhone 6 Plus were announced too much fanfare on Tuesday. The latest iPhones are not only larger, but packed with features that put the new offering from Apple on par with the…
Every year around this time I am excited to analyze the Advertising Age Hispanic Fact Pack from a digital perspective. Every year I am optimistic that marketers will finally realize that U.S. Hispanics spend most of their time consuming digital…
