We are passionate about the Spanish language. Being a Hispanic digital agency, it’s in our DNA. On this blog, we’ve talked about the importance of nuance, the benefit of a dual language strategy, and even when to use Spanglish to…
This week I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic Advertising Agency over 15 years ago, the opportunity to serve on AHAA’s board is a huge aha…
Another year is coming to a close, and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year is poised to push the Hispanic digital marketing industry to…
Despite the fact that the 2016 presidential election did not go how most Latinos would have hoped, there are some important insights that marketers can glean from it. The numbers are in, and Latinos clearly showed their strength and the…
Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…
