Univision / Televisa Deal Raises Stakes in the Hispanic Online Market
Perhaps more importantly, however, the deal deal between Univision and Televisa grants Univision exclusive U.S. rights to Televisa’s broadcast and digital assets through 2020.
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Hispanic Online Publishers Turn to Twitter
It is clear that Twitter represents a viable option for reaching Hispanics online. Like any marketing campaign, succeeding on Twitter requires a well thought out strategy and a continuous, two-way dialogue that provides value to a given target audience. It…
The Digital Divide Represents an Opportunity for Hispanic Online Marketers
Although the report from Pew signals a serious social issue, I leveraged the data to develop a Hispanic online segmentation model based on country of origin and as a result identified a fascinating opportunity.
Hispanic online expectations lost in translation
Most Hispanics expect Hispanic websites to be poor quality and as result, use the general market version of a site even if Spanish is their preferred language. For the last 10 years, my goal at Captura Group has been to…
An Inside Look At Multiculturalism
When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital medium. When I met Jennifer Manriquez a couple of years ago, I realized that she possessed…