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CVS Faces Uphill Battle with New Spanish-Language Website

  • May 9, 2012
  • Lee Vann
  • Hispanic Mobile, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanic Trends

In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull of, successfully launch and support a robust Spanish language e-commerce site in the long run. Supporting a large…

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Mobile Is a Must for Reaching US Hispanics

  • February 10, 2011
  • Lee Vann
  • Hispanic Mobile, Hispanic Online Best Practices, Hispanic Social Media Marketing

We know Hispanics love cell phones, especially smart phones. But now several recent studies have confirmed that marketers looking to reach Hispanics should consider mobile as the primary tactic. Below is a quick recap of these studies as well as…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

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I challenge you to raise your voice, active your networks, and take action to ensure…

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