Last month, Facebook announced that on April 12th, they will be “opening up the Instant Articles program to all publishers—of any size, anywhere in the world.” Yes, this means that brands can now leverage Facebook Instant Articles to engage with…
Last month Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA. The webinar highlighted some key differences between Hispanic and non-Hispanic teens and provided insights that give marketers important clues for connecting with…
As a marketer, you know the power of word of mouth. This is especially true for Hispanics, who rely on friends and family for advice on which products and services to buy. In the digital age, a great way to…
If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation. Back translation refers to translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your legal team, can review and approve it. Recently,…
With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them. Latina moms…
