Understanding the Hispanic and Latino market
In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull of, successfully launch and support a robust Spanish language e-commerce site in the long run. Supporting a large…
Today, brands looking to reach online Hispanics in English have another option thanks to English language digital platforms that target Latinos.
In the past ten years I have seen investment in the Hispanic online market grow, albeit at a much slower level than US online advertising in general. When you look at the numbers, the disparity between US online and Hispanic…
This data should signal an opportunity to companies in the healthcare space. There is a clear demand for Spanish language health information online and relatively few companies providing it. Providing online Spanish health content would not only meet this demand,…
I'm going to show you how to use Facebook’s self-serve, cost per click based advertising platform called Marketplace to reach Spanish-preferring and bilingual Hispanics who are 18 years or older.
