Hispanics are thirsty for Content Marketing
As marketers begin to think more like publishers they should take a close look at the Hispanic market. They will find a large and growing market with a thirst for high-quality, relevant content.
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Hispanic Online Shopping Is Up For Grabs This Holiday Season
What should marketers know about Hispanic online shopping this holiday season? The will spend $6.5 billion, are savvy and dedicated online shoppers and few marketers are targeting them, which represents a great opportunity.
A Digital Breakdown of the 2012 Hispanic Fact Pack
In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010.
When It Comes to Online Hispanics, the Internet Is Blue
Despite being equivalent from a Spanish content perspective, BarackObama.com has nearly as many Hispanic visitors as MittRomney.com has total visitors. According to comScore, in June 2012, 509,000 Hispanics visited BarackObama.com. By contrast of the 537,000 total visitors to MittRomney.com, only…
U.S. Banks Not Doing Enough to Market to Hispanics Online
Banks should consider investing more comprehensively in the Hispanic online market. It is not enough just to translate portions of a website into Spanish. Banks need to provide a more meaningful and useful experience for Hispanics, develop a strong social…