Hispanic Best Practices | Hispanic Online Marketing

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Are you authentically connecting with U.S. Hispanics, or are you Hispandering?

November 15, 2017
Alberto Navas
Hispanic Best Practices, Hispanic Trends

The difference between connecting and pandering to your Hispanic consumer is a fine line. When you reach out to Hispanics solely for your needs and with little authenticity (soccer balls and Mariachis everywhere!), you’re pandering. When you reach out to…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.

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