Last month I attended the Association of Hispanic Advertising’s (AHAA) annual conference in Miami and walked away with a wealth of knowledge, inspiration, and overwhelming positivity about Hispanic marketing. This year, AHAA celebrates 20 years of evangelizing and advocating for…
Last month, Facebook announced that on April 12th, they will be “opening up the Instant Articles program to all publishers—of any size, anywhere in the world.” Yes, this means that brands can now leverage Facebook Instant Articles to engage with…
Last month Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA. The webinar highlighted some key differences between Hispanic and non-Hispanic teens and provided insights that give marketers important clues for connecting with…
According to Investopedia, “smart money” is “cash invested or wagered by those considered to be experienced, well-informed, in-the-know or all three.” Last month, smart money investors Verizon, WPP, AwesomenessTV (majority owned by DreamWorks Animation) joined UpFront Ventures and others by…
As we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience who engages and…
