Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was…
Pokémon Go is the fastest mobile game to reach 10 million downloads. It’s official: Augmented and virtual reality is the new frontier. Every time I am out and about and see an increasing number of people staggering around with their…
Recently, many marketers have been focusing their attention on the U.S. Hispanic millennial demographic. By making Hispanic millennials their top priority, marketers may turn a blind eye to the older Hispanic generation. Given recent research, it’s clear that Hispanic marketing…
Hispanic marketing is challenging. Believe me, we have been doing it for 15 years. Effective Hispanic marketing requires an integrated team that not only possesses the skills to execute standard marketing principles, but also a deep understanding of the complex…
A recent article in MediaPost, Why Hispanic Agencies Are Fading, grabbed my attention and I am sure, the attention of many of my colleagues in the Hispanic advertising agency business. Although I agree with many of the points expressed in…
