Last month, Amazon quietly rolled out a Spanish language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.…
Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to “empower people to express themselves, live in the moment, learn about the world and have fun together.” Flush with…
A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention - there are 20 million Hispanic pet owners in the U.S.! This fact really put the magnitude of the Hispanic…
We are passionate about the Spanish language. Being a Hispanic digital agency, it’s in our DNA. On this blog, we’ve talked about the importance of nuance, the benefit of a dual language strategy, and even when to use Spanglish to…
This week I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic Advertising Agency over 15 years ago, the opportunity to serve on AHAA’s board is a huge aha…
