As Hispanic online marketing programs are rolled out in phases, it is likely that gaps in the user experience will exist between Hispanic and general market sites, in these cases it is a best practice to provide notification of gaps…
The principles of comparability and maintenance should be carefully considered before embarking on the development of a Hispanic online marketing initiative, as these principles can mean the difference between success and failure, both in the short and long term.
A URL is the most important and direct form of access to a given Website. We explore four broad approaches to creating the URLs of sites that target the Hispanic online market.
A tactical, but often overlooked best practice in Hispanic online marketing is access. When we talk about access in the context of Hispanic online marketing, we are referring to providing simple and clear access to your Hispanic website.
To most effectively market to Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with. This thread is culture, and it probably one of the most…
