When Yahoo! and NBC’s Telemundo announced a partnership to jointly develop, maintain and market YahooTelemundo.com was announced in May 2006, I thought it was a great idea on paper. In January 2009, the partnership will end, splitting YahooTelemundo.com into two…
Complex language preferences and limited amounts of Hispanic-targeted online content appear to limit advertisers' options to reach Hispanics online. However, a closer look reveals a wide variety of strategies to give advertisers access to the rapidly growing and highly engaged…
While integration with external-facing consumer touch points is critical for success, it is also important to ensure that an organization is internally aligned in order to support a Hispanic online marketing initiative. As such, the Hispanic online best practice of…
When designing online campaigns for Hispanics, it is increasingly important to include the features and functionality that appeal to Hispanic users such as information sharing tools, search, and toggling between languages.
"Toggle" is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is…
