When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital medium. When I met Jennifer Manriquez a couple of years ago, I realized that she possessed…
The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State…
We recently hired Tony, an intern to help us with a couple of projects here at Captura Group. As I have gotten to know him, I realized that he personifies the online Hispanic consumers that we marketers are trying so…
As Hispanics continue to turn to the Internet to express their cultural identity, advertisers will be sure to follow. This combination bodes well for Hispanic online publishers and I have no doubt that they will continue to innovate to create…
Yahoo! and Microsoft's recently announced a search partnership where Microsof'ts newest search engine, Bing.com, will power Yahoo's search functions with Yahoo! handling sales. The partnership will be fully implemented at some point in 2010. What does this mean for US…
