At the end of the day, the Facebook phenomenon is simply too powerful to ignore. Hispanic publishers will continue to build and maintain communities on Facebook, and those that are able to proactively engage with and monetize these communities will…
When you combine the highly social Hispanic culture with strong technology usage, you get a perfect storm. I argued that social media is the perfect avenue to unleash the Hispanic culture. For the most part, every day Hispanic culture is…
Are Hispanics really more social? I feel that getting to the bottom of this question is critical because there seems to be a disconnect among Hispanic marketers when it comes to social media. On the one hand, there are countless…
Most Hispanics expect Hispanic websites to be poor quality and as result, use the general market version of a site even if Spanish is their preferred language. For the last 10 years, my goal at Captura Group has been to…
Social media has completely changed the nature of how content for online consumption is produced. Companies must now speak to consumers through content that's less formal, more timely, shorter and ultimately more engaging.
