Alberto Navas | Hispanic Online Marketing

4 Reasons to Embrace Livestream TV and Hispanics

April 20, 2017
Alberto Navas
Hispanic Content Marketing, Hispanic Mobile, Hispanic Online Marketing, Hispanic Trends, Hispanics and Online Language

Live TV is dead; long live livestream TV. While that may sound far-fetched or reminiscent of the announcement of Mark Twain’s death, savvy marketers will heed those words as livestream TV evolves into the next marketing frontier. This is especially…

July 9, 2014
Alberto Navas
Hispanic Content Marketing, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing

Why marketing to U.S. Hispanics is like the offside rule in soccer

Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams. Culture has…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.

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4 Reasons to Embrace Livestream TV and Hispanics

Why marketing to U.S. Hispanics is like the offside rule in soccer

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