Hispanics are thirsty for Content Marketing
As marketers begin to think more like publishers they should take a close look at the Hispanic market. They will find a large and growing market with a thirst for high-quality, relevant content.
As marketers begin to think more like publishers they should take a close look at the Hispanic market. They will find a large and growing market with a thirst for high-quality, relevant content.
What should marketers know about Hispanic online shopping this holiday season? The will spend $6.5 billion, are savvy and dedicated online shoppers and few marketers are targeting them, which represents a great opportunity.
But one thing is clear: the success of MySpace might just depend on how it connects with the acculturated Hispanics. That is, the growing number of young, upwardly mobile Hispanics who tend to use the Internet in English.
That’s why I thought it might be helpful to share some of my go to resources for staying on top of the Hispanic market, that is, in addition to this blog.
In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010.