Archive for the ‘Hispanic Social Media Marketing’ Category
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A Year in the Multicultural World of Social Media Marketing
Thursday, December 10th, 2009
The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State University, DMS Research, and Captura Group.
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Meet Tony, the Hispanic Online Marketing Intern
Thursday, November 12th, 2009
We recently hired Tony, an intern to help us with a couple of projects here at Captura Group. As I have gotten to know him, I realized that he personifies the online Hispanic consumers that we marketers are trying so hard to reach.
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Hispanic Online Publishers Get Social
Thursday, September 10th, 2009
As Hispanics continue to turn to the Internet to express their cultural identity, advertisers will be sure to follow. This combination bodes well for Hispanic online publishers and I have no doubt that they will continue to innovate to create online experiences that provide value to online Hispanics and advertisers alike.
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Dissecting Ad Age’s 2009 Hispanic Fact Pack
Wednesday, July 29th, 2009
I was excited to have the opportunity to contribute to Ad Age’s 2009 Hispanic Fact pack that was released yesterday. As digital continues to represent a key part of the Hispanic marketing mix, Captura Group will continue to conduct research and provide insights into the online behavior of Hispanics. I have always been a fan of Ad Age’s Hispanic Fact Pack and find it to be a valuable for our company and clients. Here are some key highlights from an Hispanic Online perspective.
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Reaching Spanish Preferring Hispanics on Facebook
Tuesday, April 28th, 2009
Facebook usage is exploding in Spanish speaking countries and among Hispanics in the United States. This article focuses on the opportunity for marketers to target the 1 million Spanish-preferring Hispanics on Facebook. Marketers now have the ability to target users by language preference, giving rise to a powerful and cost effective way to reach Spanish preferring Hispanics on Facebook.