Archive for August, 2008
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Integrated Hispanic Online Marketing and Operations
Monday, August 18th, 2008
While integration with external-facing consumer touch points is critical for success, it is also important to ensure that an organization is internally aligned in order to support a Hispanic online marketing initiative. As such, the Hispanic online best practice of integrated marketing and operations refers to the need for organizations to align both their external consumer touch points with their internal operations in order to maximize the success of their Hispanic online marketing initiative.