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All Posts By Carolina Sotola

This author has written 2 articles
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Transcreation 101: all you need to know to maximize your content efforts

  • August 31, 2017
  • Carolina Sotola
  • Hispanic Content Marketing, Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Social Media Marketing
Transcreation 101: all you need to know to maximize your content efforts

We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. or consumers in other countries.…

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Lessons Learned from Hispanic Heritage Month 2014

  • October 15, 2014
  • Carolina Sotola
  • Hispanic Online Best Practices, Hispanic Social Media Marketing, Hispanics and Online Language
Lessons Learned from Hispanic Heritage Month 2014

Another Hispanic Heritage Month has come and gone. For brands, this time of year represents an opportunity to connect with the U.S. Hispanic market and influence the consumer behavior of a rapidly growing segment of the population. It’s no secret…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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