Archive for the ‘Uncategorized’ Category
Wednesday, November 7th, 2012
What should marketers know about Hispanic online shopping this holiday season? The will spend $6.5 billion, are savvy and dedicated online shoppers and few marketers are targeting them, which represents a great opportunity.
Thursday, September 13th, 2012
That’s why I thought it might be helpful to share some of my go to resources for staying on top of the Hispanic market, that is, in addition to this blog.
Wednesday, February 8th, 2012
Last week, Hispanic marketing pioneer M. Isabel Valdés published her 5th book, WIN! The Hispanic Market; Strategies for Business Growth. Isabel Valdés took a unique approach by aggregating the voices of 19 Hispanic marketing industry experts to illuminate the importance of the Hispanic market and to provide actionable insights and strategies for driving real and sustainable business growth. I am proud to be one of those volunteer voices and will herein summarize my contribution to the book, “The Hispanic Digital Marketing Opportunity.”
Wednesday, September 22nd, 2010
GobiernoUSA.gov is asking people to share photos that describe the diversity and pride of Hispanic Americans through Twitter and on their Facebook page as part of its celebration of Hispanic Heritage Month. We’re excited to be part of this project that highlights the pride of family, patriotism, and love of life that bring hispanics of all backgrounds together in the United States.
Wednesday, April 7th, 2010
Are Hispanics really more social? I feel that getting to the bottom of this question is critical because there seems to be a disconnect among Hispanic marketers when it comes to social media. On the one hand, there are countless studies that point to the fact that Hispanics are extremely engaged with social media. On the other hand, few marketers are proactively leveraging social media to reach online Hispanics.