Hispanic Online Marketing - Presented by Captura Group

Archive for the ‘Uncategorized’ Category

• Are Hispanics Really More Social?

  Wednesday, April 7th, 2010

  Are Hispanics really more social? I feel that getting to the bottom of this question is critical because there seems to be a disconnect among Hispanic marketers when it comes to social media. On the one hand, there are countless studies that point to the fact that Hispanics are extremely engaged with social media. On the other hand, few marketers are proactively leveraging social media to reach online Hispanics.

• Dr. Felipe Korzenny Joins Captura Group

  Wednesday, December 3rd, 2008

  I am excited to name Dr. Felipe Korzenny Senior Strategy Consultant to Captura Group. Dr. Korzenny’s involvement with Captura Group will enable marketers to create insight-driven, compelling online experiences to reach the Hispanic population that we are both so passionate about.