Is 2021 The Year Multicultural Marketing is Finally Inaugurated?
I challenge you to raise your voice, active your networks, and take action to ensure that Corporate America will finally inaugurate multicultural marketing.
Latest Article
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
The 2020 ANA Multicultural Marketing & Diversity Conference called for a change to the multicultural marketing approach. We share 5 key topics from the most prominent voices in our industry.
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it might be time to hit the reset button. Potentially misunderstood or wrongly applied, Total Market has become a framework that is far from helping marketers…
You say Hola, I say Aló: Hispanic terminology best practices
Hispanic Heritage Month is around the corner and with it comes an influx of brands trying to connect to the ever-growing, digitally-savvy, and purchasing powerhouse: the Hispanic community. It’s always refreshing to see brands celebrating Hispanics. Some brands are well…
Amazon Opens Its Doors to Millions of Hispanic Shoppers
Last month, Amazon quietly rolled out a Spanish language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.…