Archive for the ‘Hispanic Trends’ Category
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CVS Faces Uphill Battle with New Spanish-Language Website
Wednesday, May 9th, 2012
In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull of, successfully launch and support a robust Spanish language e-commerce site in the long run. Supporting a large Spanish language website is difficult because they are expensive and the market for them is [...]
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Upstarts challenging big media in reaching online Hispanics in English
Wednesday, January 11th, 2012
Today, brands looking to reach online Hispanics in English have another option thanks to English language digital platforms that target Latinos.
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Five reasons Hispanic marketers should pay attention to Google +
Thursday, August 11th, 2011
As the fastest-growing site in history, Google’s month-old social networking platform Google + is something Hispanic marketers should follow closely. Although not open to businesses yet, Google + will soon be rolling out an offering for brands that will represent a real opportunity for Hispanic marketers for the following reasons: 1. Hispanics are active social [...]
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What’s next in Hispanic social media?
Thursday, May 12th, 2011
So what’s next in Hispanic social media? Facebook will probably continue its supreme dominance, but when it comes to the future of social media and Hispanics, small might be the next big thing.
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Captura Group Pulls a JLo
Thursday, March 10th, 2011
Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me while I tell you about the evolution of our company from a Hispanic digital agency to an agency that now executes both Hispanic and general market work.