Archive for the ‘Hispanic Online Marketing’ Category
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Hispanics are really more social
Wednesday, May 12th, 2010
When you combine the highly social Hispanic culture with strong technology usage, you get a perfect storm. I argued that social media is the perfect avenue to unleash the Hispanic culture. For the most part, every day Hispanic culture is confined to neighborhoods throughout America. Social media changes that. It gives every day Hispanics a voice and provides a global, viral platform for spreading the culture.
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Are Hispanics Really More Social?
Wednesday, April 7th, 2010
Are Hispanics really more social? I feel that getting to the bottom of this question is critical because there seems to be a disconnect among Hispanic marketers when it comes to social media. On the one hand, there are countless studies that point to the fact that Hispanics are extremely engaged with social media. On the other hand, few marketers are proactively leveraging social media to reach online Hispanics.
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Hispanic online expectations lost in translation
Thursday, March 11th, 2010
Most Hispanics expect Hispanic websites to be poor quality and as result, use the general market version of a site even if Spanish is their preferred language. For the last 10 years, my goal at Captura Group has been to create compelling Hispanic online experiences that change the expectations of online Hispanics.
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An Inside Look At Multiculturalism
Thursday, January 14th, 2010
When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital medium. When I met Jennifer Manriquez a couple of years ago, I realized that she possessed both qualities and something more. She and her family represent a new multicultural general market and are an example of why, by 2050, minorities will be the majority in the United States.
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A Year in the Multicultural World of Social Media Marketing
Thursday, December 10th, 2009
The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State University, DMS Research, and Captura Group.