Archive for the ‘Hispanic Online Marketing’ Category
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Hispanic Online Publishers Get Social
Thursday, September 10th, 2009
As Hispanics continue to turn to the Internet to express their cultural identity, advertisers will be sure to follow. This combination bodes well for Hispanic online publishers and I have no doubt that they will continue to innovate to create online experiences that provide value to online Hispanics and advertisers alike.
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Hispanic Online Implications of Yahoo! Microsoft Search Deal
Tuesday, August 4th, 2009
Yahoo! and Microsoft’s recently announced a search partnership where Microsof’ts newest search engine, Bing.com, will power Yahoo’s search functions with Yahoo! handling sales. The partnership will be fully implemented at some point in 2010. What does this mean for US Hispanic online marketers?
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Dissecting Ad Age’s 2009 Hispanic Fact Pack
Wednesday, July 29th, 2009
I was excited to have the opportunity to contribute to Ad Age’s 2009 Hispanic Fact pack that was released yesterday. As digital continues to represent a key part of the Hispanic marketing mix, Captura Group will continue to conduct research and provide insights into the online behavior of Hispanics. I have always been a fan of Ad Age’s Hispanic Fact Pack and find it to be a valuable for our company and clients. Here are some key highlights from an Hispanic Online perspective.
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Reaching Spanish Preferring Hispanics on Facebook
Tuesday, April 28th, 2009
Facebook usage is exploding in Spanish speaking countries and among Hispanics in the United States. This article focuses on the opportunity for marketers to target the 1 million Spanish-preferring Hispanics on Facebook. Marketers now have the ability to target users by language preference, giving rise to a powerful and cost effective way to reach Spanish preferring Hispanics on Facebook.
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The Multicultural World of Social Media Marketing
Saturday, February 28th, 2009
Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites is increasing rapidly and millions of people now look to social media websites as their primary source of news, opinion, and entertainment. Today, Hispanics, Asian Americans and African Americans visit social networking sites more frequently than non-Hispanic Whites.