Archive for the ‘Hispanic Online Marketing’ Category
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Hispanic online expectations lost in translation
Thursday, March 11th, 2010
Most Hispanics expect Hispanic websites to be poor quality and as result, use the general market version of a site even if Spanish is their preferred language. For the last 10 years, my goal at Captura Group has been to create compelling Hispanic online experiences that change the expectations of online Hispanics.
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An Inside Look At Multiculturalism
Thursday, January 14th, 2010
When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital medium. When I met Jennifer Manriquez a couple of years ago, I realized that she possessed both qualities and something more. She and her family represent a new multicultural general market and are an example of why, by 2050, minorities will be the majority in the United States.
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A Year in the Multicultural World of Social Media Marketing
Thursday, December 10th, 2009
The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State University, DMS Research, and Captura Group.
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Meet Tony, the Hispanic Online Marketing Intern
Thursday, November 12th, 2009
We recently hired Tony, an intern to help us with a couple of projects here at Captura Group. As I have gotten to know him, I realized that he personifies the online Hispanic consumers that we marketers are trying so hard to reach.
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Hispanic Online Publishers Get Social
Thursday, September 10th, 2009
As Hispanics continue to turn to the Internet to express their cultural identity, advertisers will be sure to follow. This combination bodes well for Hispanic online publishers and I have no doubt that they will continue to innovate to create online experiences that provide value to online Hispanics and advertisers alike.