Archive for the ‘Hispanic Online Marketing’ Category
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U.S. Government Revamps GobiernoUSA.gov to Engage Hispanics
Tuesday, July 13th, 2010
The redesigned GobiernoUSA.gov makes an already valuable resource for the Hispanic online community even better. The GobiernoUSA.gov team is dedicated to connecting with the Hispanic community through a strong cultural perspective. We’re convinced that there is no better resource for Spanish preferring Hispanics seeking to interact with the government.
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Lost in (Machine) Translation
Wednesday, July 7th, 2010
I believe the cost of potentially inaccurate, unreliable or dated content on any website is simply too high for my clients. Even the smallest translation mistake can destroy the credibility of a website and the organization behind it, severely impacting valuable goodwill.
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Hispanic online publishers turn to Facebook to engage Hispanics
Thursday, June 24th, 2010
At the end of the day, the Facebook phenomenon is simply too powerful to ignore. Hispanic publishers will continue to build and maintain communities on Facebook, and those that are able to proactively engage with and monetize these communities will succeed.
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Hispanics are really more social
Wednesday, May 12th, 2010
When you combine the highly social Hispanic culture with strong technology usage, you get a perfect storm. I argued that social media is the perfect avenue to unleash the Hispanic culture. For the most part, every day Hispanic culture is confined to neighborhoods throughout America. Social media changes that. It gives every day Hispanics a voice and provides a global, viral platform for spreading the culture.
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Are Hispanics Really More Social?
Wednesday, April 7th, 2010
Are Hispanics really more social? I feel that getting to the bottom of this question is critical because there seems to be a disconnect among Hispanic marketers when it comes to social media. On the one hand, there are countless studies that point to the fact that Hispanics are extremely engaged with social media. On the other hand, few marketers are proactively leveraging social media to reach online Hispanics.