Archive for the ‘Hispanic Online Market Info’ Category
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Five things Mark Lopez should do at Google
Wednesday, November 10th, 2010
Last week, Google made a really smart move and hired Mark Lopez to head its US Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt like the US Hispanic online market had finally come of age. By hiring one of us to spearhead its Hispanic efforts, the Internet giant has officially recognized the importance of the Hispanic market
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Univision / Televisa Deal Raises Stakes in the Hispanic Online Market
Wednesday, October 13th, 2010
Perhaps more importantly, however, the deal deal between Univision and Televisa grants Univision exclusive U.S. rights to Televisa’s broadcast and digital assets through 2020.
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Hispanic Online Publishers Turn to Twitter
Thursday, September 9th, 2010
It is clear that Twitter represents a viable option for reaching Hispanics online. Like any marketing campaign, succeeding on Twitter requires a well thought out strategy and a continuous, two-way dialogue that provides value to a given target audience. It also doesn’t hurt to have a Television network that reaches millions of households.
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The Digital Divide Represents an Opportunity for Hispanic Online Marketers
Thursday, August 5th, 2010
Although the report from Pew signals a serious social issue, I leveraged the data to develop a Hispanic online segmentation model based on country of origin and as a result identified a fascinating opportunity.
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Hispanic online expectations lost in translation
Thursday, March 11th, 2010
Most Hispanics expect Hispanic websites to be poor quality and as result, use the general market version of a site even if Spanish is their preferred language. For the last 10 years, my goal at Captura Group has been to create compelling Hispanic online experiences that change the expectations of online Hispanics.