Archive for the ‘Hispanic Online Market Info’ Category
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Captura Group Pulls a JLo
Thursday, March 10th, 2011
Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me while I tell you about the evolution of our company from a Hispanic digital agency to an agency that now executes both Hispanic and general market work.
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Consumer Trends for 2011 Are a Shoe-in for Hispanics
Thursday, January 13th, 2011
As I read the brief, I was fascinated by how right-on they are and how Hispanics lie at the center of many of these trends. For this post I have highlighted the consumer trends I feel will be most impacted by Hispanics.
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Groupon Latino?
Wednesday, December 8th, 2010
A local online advertising business like Groupon requires two key ingredients: a critical mass of local consumers and the ability to sell to local advertisers. Those looking to tackle the local Hispanic online market should combine these ingredients with a deep understanding of the nuances of Hispanic purchasing habits and online behavior.
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Five things Mark Lopez should do at Google
Wednesday, November 10th, 2010
Last week, Google made a really smart move and hired Mark Lopez to head its US Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt like the US Hispanic online market had finally come of age. By hiring one of us to spearhead its Hispanic efforts, the Internet giant has officially recognized the importance of the Hispanic market
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Univision / Televisa Deal Raises Stakes in the Hispanic Online Market
Wednesday, October 13th, 2010
Perhaps more importantly, however, the deal deal between Univision and Televisa grants Univision exclusive U.S. rights to Televisa’s broadcast and digital assets through 2020.