Archive for the ‘Hispanic Online Market Info’ Category
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Toggling between Spanish and English: an Online Hispanic Best Practice
Monday, June 23rd, 2008
“Toggle” is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is typically executed by providing an “in English” button or link on a given Spanish-language page and an “en español” link or button on a given English-language page. It works best when the English and Spanish pages have similar content.
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Best Practices for Notifying Hispanics Online
Thursday, May 29th, 2008
As Hispanic online marketing programs are rolled out in phases, it is likely that gaps in the user experience will exist between Hispanic and general market sites, in these cases it is a best practice to provide notification of gaps in language accessibility and other potential user hurdles.
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In-Culture Hispanic Online Marketing
Thursday, February 21st, 2008
To most effectively market to Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with. This thread is culture, and it probably one of the most difficult concepts in U.S. Hispanic online marketing, as this group is very diverse from a cultural perspective.
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In-Language Hispanic Online Marketing
Tuesday, February 5th, 2008
On the surface, the issue of language in the field of Hispanic online marketing may seem quite simple. Most marketers assume that Hispanic equals Spanish. What’s more, they often assume that the way to deliver Spanish content is via translation. Both of these assumptions are misleading.
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The Hispanic Online Marketing Opportunity
Tuesday, January 8th, 2008
If you were to judge solely by marketers’ efforts—or the lack thereof—to reach out to Hispanics via the Web, you’d assume that U.S. Hispanics make up only an insignificant portion of U.S. consumers who are online. But your assumption would be wrong.