Archive for the ‘Hispanic Online Best Practices’ Category
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Comparability and Maintenance: Online Hispanic Best Practices
Friday, May 9th, 2008
The principles of comparability and maintenance should be carefully considered before embarking on the development of a Hispanic online marketing initiative, as these principles can mean the difference between success and failure, both in the short and long term.
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Hispanic URL Strategy
Monday, April 7th, 2008
A URL is the most important and direct form of access to a given Website. We explore four broad approaches to creating the URLs of sites that target the Hispanic online market.
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Access to Your Hispanic Site: a Hispanic Online Marketing Best Practice
Monday, March 24th, 2008
A tactical, but often overlooked best practice in Hispanic online marketing is access. When we talk about access in the context of Hispanic online marketing, we are referring to providing simple and clear access to your Hispanic website.
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In-Culture Hispanic Online Marketing
Thursday, February 21st, 2008
To most effectively market to Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with. This thread is culture, and it probably one of the most difficult concepts in U.S. Hispanic online marketing, as this group is very diverse from a cultural perspective.
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In-Language Hispanic Online Marketing
Tuesday, February 5th, 2008
On the surface, the issue of language in the field of Hispanic online marketing may seem quite simple. Most marketers assume that Hispanic equals Spanish. What’s more, they often assume that the way to deliver Spanish content is via translation. Both of these assumptions are misleading.