Archive for the ‘Hispanic Online Best Practices’ Category
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Why You Should Use Tumblr to Reach Online Hispanics
Thursday, September 8th, 2011
Tumblr has grown exponentially among Hispanics and now represents a platform Hispanics online marketers should seriously consider.
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Online retailers should put up a ‘Se habla español’ sign
Thursday, July 14th, 2011
As Hispanics become more comfortable and trusting of the Internet, they will also explore retail websites to research and purchase products. In fact, this is already happening:
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FBI Aims to Build Trust Among Hispanics
Friday, June 24th, 2011
Recognizing the importance of the Hispanic population in the United States, the FBI engaged Captura Group to develop and implement a Hispanic online strategy.
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Five Reasons for Using Spanish to Reach Hispanics Online
Thursday, June 9th, 2011
When it comes to the Hispanic online market, most studies indicate that half of the 31 million Hispanics online prefer English while the other half prefers Spanish or are bilingual. Using common sense and some quantitative data from comScore, I came up with 5 reasons for using Spanish to reach online Hispanics.
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What’s next in Hispanic social media?
Thursday, May 12th, 2011
So what’s next in Hispanic social media? Facebook will probably continue its supreme dominance, but when it comes to the future of social media and Hispanics, small might be the next big thing.