Archive for the ‘Hispanic Online Best Practices’ Category
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Integrated Hispanic Online Marketing and Operations
Monday, August 18th, 2008
While integration with external-facing consumer touch points is critical for success, it is also important to ensure that an organization is internally aligned in order to support a Hispanic online marketing initiative. As such, the Hispanic online best practice of integrated marketing and operations refers to the need for organizations to align both their external consumer touch points with their internal operations in order to maximize the success of their Hispanic online marketing initiative.
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Online Features and Functionality Preferred by Hispanics
Tuesday, July 15th, 2008
When designing online campaigns for Hispanics, it is increasingly important to include the features and functionality that appeal to Hispanic users such as information sharing tools, search, and toggling between languages.
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Toggling between Spanish and English: an Online Hispanic Best Practice
Monday, June 23rd, 2008
“Toggle” is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is typically executed by providing an “in English” button or link on a given Spanish-language page and an “en español” link or button on a given English-language page. It works best when the English and Spanish pages have similar content.
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Best Practices for Notifying Hispanics Online
Thursday, May 29th, 2008
As Hispanic online marketing programs are rolled out in phases, it is likely that gaps in the user experience will exist between Hispanic and general market sites, in these cases it is a best practice to provide notification of gaps in language accessibility and other potential user hurdles.
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Comparability and Maintenance: Online Hispanic Best Practices
Friday, May 9th, 2008
The principles of comparability and maintenance should be carefully considered before embarking on the development of a Hispanic online marketing initiative, as these principles can mean the difference between success and failure, both in the short and long term.