Archive for the ‘Hispanic Online Best Practices’ Category
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U.S. Government Revamps GobiernoUSA.gov to Engage Hispanics
Tuesday, July 13th, 2010
The redesigned GobiernoUSA.gov makes an already valuable resource for the Hispanic online community even better. The GobiernoUSA.gov team is dedicated to connecting with the Hispanic community through a strong cultural perspective. We’re convinced that there is no better resource for Spanish preferring Hispanics seeking to interact with the government.
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Lost in (Machine) Translation
Wednesday, July 7th, 2010
I believe the cost of potentially inaccurate, unreliable or dated content on any website is simply too high for my clients. Even the smallest translation mistake can destroy the credibility of a website and the organization behind it, severely impacting valuable goodwill.
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Hispanic online expectations lost in translation
Thursday, March 11th, 2010
Most Hispanics expect Hispanic websites to be poor quality and as result, use the general market version of a site even if Spanish is their preferred language. For the last 10 years, my goal at Captura Group has been to create compelling Hispanic online experiences that change the expectations of online Hispanics.
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Good content is critical for reaching Hispanics online
Thursday, February 11th, 2010
Social media has completely changed the nature of how content for online consumption is produced. Companies must now speak to consumers through content that’s less formal, more timely, shorter and ultimately more engaging.
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Hispanic Online Marketing Challenges and Opportunities
Tuesday, October 21st, 2008
Complex language preferences and limited amounts of Hispanic-targeted online content appear to limit advertisers’ options to reach Hispanics online. However, a closer look reveals a wide variety of strategies to give advertisers access to the rapidly growing and highly engaged Hispanic online audience.