Archive for the ‘Hispanic Online Best Practices’ Category
-
Good content is critical for reaching Hispanics online
Thursday, February 11th, 2010
Social media has completely changed the nature of how content for online consumption is produced. Companies must now speak to consumers through content that’s less formal, more timely, shorter and ultimately more engaging.
-
Hispanic Online Marketing Challenges and Opportunities
Tuesday, October 21st, 2008
Complex language preferences and limited amounts of Hispanic-targeted online content appear to limit advertisers’ options to reach Hispanics online. However, a closer look reveals a wide variety of strategies to give advertisers access to the rapidly growing and highly engaged Hispanic online audience.
-
Integrated Hispanic Online Marketing and Operations
Monday, August 18th, 2008
While integration with external-facing consumer touch points is critical for success, it is also important to ensure that an organization is internally aligned in order to support a Hispanic online marketing initiative. As such, the Hispanic online best practice of integrated marketing and operations refers to the need for organizations to align both their external consumer touch points with their internal operations in order to maximize the success of their Hispanic online marketing initiative.
-
Online Features and Functionality Preferred by Hispanics
Tuesday, July 15th, 2008
When designing online campaigns for Hispanics, it is increasingly important to include the features and functionality that appeal to Hispanic users such as information sharing tools, search, and toggling between languages.
-
Toggling between Spanish and English: an Online Hispanic Best Practice
Monday, June 23rd, 2008
“Toggle” is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is typically executed by providing an “in English” button or link on a given Spanish-language page and an “en español” link or button on a given English-language page. It works best when the English and Spanish pages have similar content.