Archive for the ‘Hispanic Online Best Practices’ Category
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Upstarts challenging big media in reaching online Hispanics in English
Wednesday, January 11th, 2012
Today, brands looking to reach online Hispanics in English have another option thanks to English language digital platforms that target Latinos.
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Hispanics Are Online, but Marketers Don’t See Them
Wednesday, December 7th, 2011
In the past ten years I have seen investment in the Hispanic online market grow, albeit at a much slower level than US online advertising in general. When you look at the numbers, the disparity between US online and Hispanic online investment is shocking.
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Online Hispanics have a hard time finding health information in Spanish
Thursday, November 10th, 2011
This data should signal an opportunity to companies in the healthcare space. There is a clear demand for Spanish language health information online and relatively few companies providing it. Providing online Spanish health content would not only meet this demand, but it would also help Hispanics get healthy.
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How to Target Hispanics with Facebook Advertising
Thursday, October 13th, 2011
I’m going to show you how to use Facebookâs self-serve, cost per click based advertising platform called Marketplace to reach Spanish-preferring and bilingual Hispanics who are 18 years or older.
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Help make US Government websites better for Hispanics
Wednesday, September 21st, 2011
Having dedicated my career to the Hispanic online market, I am proud to be part of the National Dialogue on Improving Federal Websites. The Dialogue launched this week and is a two-week conversation meant to generate ideas for improving how the US Government communicates online. I have volunteered to be a discussion catalyst to help [...]