Archive for the ‘Hispanic Mobile’ Category
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CVS Faces Uphill Battle with New Spanish-Language Website
Wednesday, May 9th, 2012
In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull of, successfully launch and support a robust Spanish language e-commerce site in the long run. Supporting a large Spanish language website is difficult because they are expensive and the market for them is [...]
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Mobile Is a Must for Reaching US Hispanics
Thursday, February 10th, 2011
We know Hispanics love cell phones, especially smart phones. But now several recent studies have confirmed that marketers looking to reach Hispanics should consider mobile as the primary tactic. Below is a quick recap of these studies as well as examples of some great Hispanic mobile websites.