Archive for the ‘e-Government’ Category

  • When It Comes to Online Hispanics, the Internet Is Blue

    Wednesday, July 25th, 2012

    Despite being equivalent from a Spanish content perspective, BarackObama.com has nearly as many Hispanic visitors as MittRomney.com has total visitors. According to comScore, in June 2012, 509,000 Hispanics visited BarackObama.com. By contrast of the 537,000 total visitors to MittRomney.com, only 44,000 were Hispanic. What’s more, Hispanic traffic to BarackObama.com has surged 90% since January of this year while MittRomney.com has seen a drop in Hispanic traffic of 40%.

  • Help make US Government websites better for Hispanics

    Wednesday, September 21st, 2011

    Having dedicated my career to the Hispanic online market, I am proud to be part of the National Dialogue on Improving Federal Websites. The Dialogue launched this week and is a two-week conversation meant to generate ideas for improving how the US Government communicates online. I have volunteered to be a discussion catalyst to help [...]

  • FBI Aims to Build Trust Among Hispanics

    Friday, June 24th, 2011

    Recognizing the importance of the Hispanic population in the United States, the FBI engaged Captura Group to develop and implement a Hispanic online strategy.

  • Captura Group Pulls a JLo

    Thursday, March 10th, 2011

    Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me while I tell you about the evolution of our company from a Hispanic digital agency to an agency that now executes both Hispanic and general market work.

  • U.S. Government Revamps GobiernoUSA.gov to Engage Hispanics

    Tuesday, July 13th, 2010

    The redesigned GobiernoUSA.gov makes an already valuable resource for the Hispanic online community even better. The GobiernoUSA.gov team is dedicated to connecting with the Hispanic community through a strong cultural perspective. We’re convinced that there is no better resource for Spanish preferring Hispanics seeking to interact with the government.