Archive for February, 2012
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How to WIN! the Hispanic Market
Wednesday, February 8th, 2012
Last week, Hispanic marketing pioneer M. Isabel Valdés published her 5th book, WIN! The Hispanic Market; Strategies for Business Growth. Isabel Valdés took a unique approach by aggregating the voices of 19 Hispanic marketing industry experts to illuminate the importance of the Hispanic market and to provide actionable insights and strategies for driving real and sustainable business growth. I am proud to be one of those volunteer voices and will herein summarize my contribution to the book, “The Hispanic Digital Marketing Opportunity.”