However, we’re still missing the second element to our arsenal. On a team level, we understand why Spanish social media is important. There are endless amounts of statistics showing us that Hispanics are using social media. What we can’t find is information on how they’re using it. Or, how to engage them. Or, how to manage bilingual social media. Or, what Hispanics are looking for from social media. If anyone is talking about this, can you point me to where the conversation is taking place? And if we’re not talking about it, why aren’t we? We’re looking for real, specific strategies. Until we find them, we’ve been going it alone.

Last month, we started making one Spanish post per day on our Facebook and Twitter pages. The response has been varied and rather surprising. So many people asked for English translations that we started including an English translation for each Spanish Facebook post in the comments. That approach has cut down on the “English please!” comments, but we’re still not engaging Spanish-speaking users at the level that we’d like to be.

We would love to learn more about what is working for other Hispanic or bilingual marketers out there.