Comments on: Hispanic online expectations lost in translation http://www.hispaniconlinemarketing.com/2010/03/hispanic-online-expectations-lost-in-translation/ Hispanic Online Marketing Best Practices, Case Studies, and Research for Online Hispanic Marketers Wed, 12 May 2010 23:41:26 -0700 hourly 1 http://wordpress.org/?v=3.1.3 By: Mark Lopez http://www.hispaniconlinemarketing.com/2010/03/hispanic-online-expectations-lost-in-translation/#comment-839 Mark Lopez Thu, 11 Mar 2010 16:01:31 +0000 http://www.hispaniconlinemarketing.com/?p=326#comment-839 You do not need a Spanish website to start a conversation with your Hispanic consumers. There are plenty of examples of companies using great creative execution and content integration in premium publishers to deliver their message to their target consumers. Unilever's Degree campaign running in Terra.com and other premium publishers is an example of great creative execution without a company website. Does a good website help your marketing strategy? of course! However, a lot of clients limit their Hispanic outreach because they do not have a 'good enough' Spanish website...this is very dangerous. There are over 20 million US Hispanics online every month...let's talk to them about your brand today...with or without a website! Mark Lopez COO Terra Networks USA You do not need a Spanish website to start a conversation with your Hispanic consumers. There are plenty of examples of companies using great creative execution and content integration in premium publishers to deliver their message to their target consumers. Unilever’s Degree campaign running in Terra.com and other premium publishers is an example of great creative execution without a company website. Does a good website help your marketing strategy? of course! However, a lot of clients limit their Hispanic outreach because they do not have a ‘good enough’ Spanish website…this is very dangerous. There are over 20 million US Hispanics online every month…let’s talk to them about your brand today…with or without a website!

Mark Lopez
COO
Terra Networks USA

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